YOUR BRAND
IS YOUR
BIGGEST ASSET.
Stop leaving sponsorship money on the table. Build your Instagram presence into a media company — and make brands come to you.
Everything You Need.
In One System.
Start here — no cost
Your Athlete Brand — The Book
The complete guide to building your personal brand as an athlete. Free download.
- Complete athlete brand framework
- Sponsorship Potential Self-Assessment included
- Real examples from pro athletes across sports
Your Athlete Brand — Workbook
The complete self-guided workbook to build your personal brand from scratch. Free download.
- Step-by-step brand-building exercises
- Define your athlete identity and core values
- Map your audience and ideal sponsor profile
The Off-Field Playbook
Weekly tactics on building your brand, growing your audience, and landing sponsorships — straight to your inbox.
- Weekly brand-building tactics for athletes
- Early access to new products and frameworks
- Real case studies from athletes who've landed deals
1 for AU$48 · Pack of 3 for AU$108
How to Build an Instagram Audience
The growth playbook for athletes who want fans — not just followers.
- The Follow-Worthy Profile Formula — bio, highlights, and grid
- Content Mix Strategy — what to post and when
- Hashtag and Geotag tactics that actually work
The Athlete Content Matrix
Never run out of content ideas. The 4-pillar system that keeps your feed fresh and your brand clear.
- The 4 Content Pillars: Grind, Human, Brain, Edge
- 30 content ideas per pillar — 120 ideas total
- How to balance performance content with personality
The 30-Day Reel & Story Script Vault
Shot lists, hook scripts, and templates. 30 days of content ready to film.
- 30 Reel scripts with shot-by-shot breakdowns
- 30 Story templates with engagement hooks
- Filming checklists for training days and game days
1 for AU$78 · Pack of 3 for AU$178
Profile Optimisation — The Landing Page
Your Instagram profile is your storefront. Make it convert.
- Bio formula that communicates authority in 150 characters
- Highlight cover strategy and naming conventions
- Grid aesthetic principles for athlete profiles
Story Selling — Engagement
Turn your Stories into your highest-converting sales channel.
- The 5-Story sequence that drives DMs and link clicks
- Poll, quiz, and question sticker tactics for engagement
- How to soft-sell without feeling like an ad
The Sponsor Magnet — Niche Positioning
Become the obvious choice for your highest-paying brand category.
- The Niche Finder — identify your highest-value industry fit
- Positioning statement formula for your bio and media kit
- How to signal brand compatibility in your content
Templates, sessions, and deal frameworks
Sponsorship Segmentation & Packaging
Find your highest-paying brand categories and build the rate card to match.
- Audience data deep-dive against real sponsorship spend data
- Industry Fit Matrix — your top 3 highest-paying brand categories
- Deliverable Architecture — bundle Reels, Stories, and Appearances
Sponsorship Key Terms Templates
Know what you're signing. Protect your image. Written in plain English.
- The "Standard Terms" Cheat Sheet — Exclusivity, Usage Rights explained plainly
- The Deal Memo — 1-page document to lock in verbal agreements
- The Red Flag Tracker — 5 contract phrases that mean you should walk away
1 for AU$98 · Pack of 3 for AU$228 · Course + Podcast
What Is Personal Brand and Why It Matters
The foundation. Understand what a personal brand is and why it's your most valuable career asset.
- Course material + companion podcast episode
- Define the difference between fame and brand equity
- Why NIL starts with brand, not followers
7 Elements of Your Athlete Brand
Break down your brand into its seven core components and build each one deliberately.
- Identity, Values, Story, Visual, Voice, Audience, Offer
- Self-audit worksheet for each element
- Examples from pro athletes across multiple sports
Your Story: Authentic Narrative, Visual Identity & Digital Presence
Craft the story that makes brands and fans remember you.
- The narrative arc framework for athlete storytelling
- Visual identity: colours, fonts, and photography style
- Digital presence audit across all platforms
Social Media Strategy for Athletes
Platform-by-platform strategy built for the demands of an athlete's schedule.
- Instagram-first strategy with cross-platform leverage
- Content calendar system for in-season and off-season
- Batch filming and scheduling workflow
Understanding NIL and Sponsorship Basics
Know your rights. Know your value. Know the rules.
- NIL explained: Name, Image, and Likeness rights
- Types of sponsorship deals and what each involves
- How brands evaluate athlete partners
Building Your Sponsorship Proposal
Build a proposal that makes brands say yes before the meeting ends.
- The 3-page media kit structure that converts
- How to present your audience demographics
- Deliverable packaging: what to offer and at what price
The Sponsorship Marketplace and Negotiation
Find the brands. Start the conversation. Close the deal.
- Where to find sponsorship opportunities in your sport
- Cold outreach vs. inbound — which to prioritise
- Negotiation anchors and how to hold your price
Content Creation and Monetisation
Turn your content into cash — beyond sponsorships.
- Revenue streams beyond brand deals
- Digital products, coaching, and community models
- How to price your content and expertise
Networking, Media and Public Speaking
Build the relationships that build your career.
- How to work a room at sporting events and expos
- Media training: soundbites, interviews, and press
- Public speaking fundamentals for athlete panels
Post-Career Plan and Brand Evolution
Your brand doesn't retire when you do. Plan the transition.
- How to evolve your brand identity post-sport
- Transferable skills and how to position them
- Career pivot frameworks for retiring athletes
Pitch Day: Present Your Brand and NIL Strategy
Present your full brand and sponsorship strategy with confidence.
- Full brand pitch deck framework
- NIL strategy presentation structure
- How to present to brands, agents, and investors
Pitch Day Part 2: Advanced Tactics & Q&A Handling
Advanced presentation tactics and Q&A handling for high-stakes pitch meetings.
- Advanced Q&A handling for sponsor meetings
- How to respond to objections and pricing pushback
- Post-pitch follow-up sequence
Full 12-Part Course Series
Every module. Every podcast. The complete journey from brand zero to sponsorship-ready.
- All 12 Course + Podcast modules
- From brand basics to Pitch Day
- Companion podcast episode per module
- Lifetime access to all future updates
Everything in the OS
The complete Athlete+ system. Every guide, every course, every template. Zero to sponsorship-ready.
- 1 Book + 1 Workbook (Free Start)
- 3 Discover Guides — Build Your Brand
- 3 Develop Guides — Grow Your Audience
- 2 Monetise Guides — Convert to Revenue
- 12-Part Course + Podcast Series
- Lifetime access to all future updates
1-on-1 with Yves
90 minutes.
Ask me anything.
And I mean ANYTHING.
- Brand audit — we tear your current profile apart (kindly)
- Sponsorship strategy — who to target, what to charge, how to pitch
- Content direction — what to post, how to film it, when to send it
- Anything else on your mind — no agenda, no script, no fluff
4 Pillars of the
Pro Brand.
Every post you make should serve one of these four purposes. Master the mix and you become unmissable.
The Grind
Training, recovery, and the boring work that makes you elite. This is where you build credibility with brands who want to associate with discipline.
The Human
Your dogs, your coffee, your style, your failures. This is where fans become loyal — and loyal fans are what sponsors pay for.
The Brain
Teaching your fans one thing about your sport. This positions you as an authority and builds the kind of deep engagement that sponsors can't ignore.
The Edge
The perks of the job. Travel, gear, and game-day energy. This is where you show brands what their product looks like in the hands of an elite performer.
Your Instagram
Is Your
Media Company.
Most athletes treat Instagram like a photo album. Elite athletes treat it like a broadcast network. The difference isn't talent — it's strategy. Athlete+ gives you the exact system to make that shift.
Your bio, grid aesthetic, and highlight covers are your storefront. We make it say 'Pro Athlete' not 'High School Student'.
Short-form video is the fastest path to brand deals. We give you 30 days of scripted, shot-listed content ready to film.
Sponsors don't just look at follower count. They look at engagement depth — fans of the team vs. fans of you.
If a brand looked at your last 9 posts, would they see a Safe Bet or a Liability? We audit and fix your grid.
The 99% We Serve.
Leif
- Work / Study balance
- Open career options
- Unsettled on residence
Open career options and build a foundation for NIL income.
Maya
- Sports income + work
- Married with children
- Harness network
Build complementary skills and monetise the audience you've already earned.
Marcus
- Full sports income
- Married
- Boost peak career NIL
Maximise NIL at peak, build transferable skills, and prepare for post-sport life.
Former Pro.
Agency
Founder.
NIL Specialist.
I founded this system because I'm tired of seeing elite performers remain "invisible" — working multiple jobs to fund their sport passions instead of earning from it, or fading away the moment they stop playing.
This programme isn't just marketing theory — it's a collision of pro-sport grit and agency-scale strategy.
Today's athlete has a superpower that didn't exist ten years ago: Direct-to-Fan Leverage. But most athletes are leaving significant income on the table because they treat Instagram like a photo album instead of a media company.
The Athlete+ system exists to change that — giving every serious athlete the tools, frameworks, and strategy to build a brand that earns, regardless of whether they're still competing.
Ready to Build
Your Brand OS?
Tell us which product interests you and we'll send you everything you need to get started.
Direct Contact
All enquiries are responded to within 24 hours. For 1:1 session bookings, we'll send a calendar link to confirm your slot.